INFORMATION CENTER

Exploring the Many Uses of Digital Signage

Today's consumers expect technology to enhance their lives. This is where digital signage plays a vital role, as it can be used by all companies and organizations - from retail to corporate and campuses to communities. The use of digital signage has rapidly increased over the years. It is now becoming a communication standard for businesses and organizations, replacing static printed signs with visually dynamic and engaging displays. Many are taking advantage of the opportunity to capture attention and communicate effectively with customers, clients, guests, staff, passers-by, patients, and students. Aside from the flexibility of deploying new information within seconds,…

Virtual Concierge Solutions Guide for the Hotel Industry

Do you want to provide customer service on your guest's smartphones, tablet, or PC? Do you want to allow your guests to make spa and restaurant reservations with ease? Do you want to accommodate guests' requests for fast shuttle service? Today's travelers are looking for authentic experiences and easily accessible information. This is where a Virtual Concierge plays a pivotal role in the Hotel and Resort industry. Providing the best experience to guests means meeting their every need. Their visit can be a huge success before, during, and after their stay. It goes beyond their experience within the property. Virtual…

Creating An All-Inclusive Digital Signage Communications Strategy

Every business must make time to plan projects, marketing campaigns or any other events; same goes for your digital signage communications strategy. This communication plan reflects your organization's vision and overall goals while capturing the interest of your viewers at the same time. Creating and delivering content for focused and relevant digital signage communication should not be underestimated. In fact, your viewers demand quality content - which means that your business needs it, and your brand image depends on it too. • Having a carefully planned digital strategy sets your business up for greater success. A good communication strategy does…

Why Does Digital Signage Content Drive Design?

Which comes first - content or design? Designers and content developers deal with this question every day. Whether you are hiring a designer to work on your signage, website, marketing materials, or doing the design yourself, the key to creating an engaging result is understanding how content drives design. Content refers to text copy, imagery, and other media such as audio and video. Design refers to the arrangement of these components in a way which is pleasant or simple to use. Common Design and Content Assumptions We see thousands of examples of content being created and consumed in the digital…