INFORMATION CENTER

Beacon Wayfinding for the Healthcare Industry

How can you improve a patient's experience and help them find their way around the hospital? One of the main frustrations that visitors experience at healthcare locations stems from directional issues. Large hospitals and healthcare facilities have elaborate interiors, endless hallways, identical wings and confusing labyrinths of waiting rooms and stairways, which most patients and visitors have difficulty finding their way around. Even directional signs are not always helpful, and staff members tend to be in a hurry, unable to provide dedicated assistance. Luckily, there are mobile wayfinding apps that make it easier for patients and visitors to navigate through…

The Impact of Interactive Technology in Retail

Interactive technology is transforming the look of retail stores. This is not simply a battle between e-commerce and brick-and-mortar. This is the best of both worlds. Top physical retailers are already using interactivity and data-rich content to attract modern customers and enhance their in-store experience. This includes the use of interactive mirrors, video, touchscreens, etc. to enhance the in-store experience for shoppers. Just some examples: • Apple embarks on the mobile wallet phenomenon • Bloomingdale introduces smart fitting rooms with iPad devices. • Ralph Lauren offers interactive shopping experiences with its window display • Gucci sets an 'Infinity Flowers Wall'…

Integrating Wayfinding in the Digital World

How many times have you visited a particular place and had a hard time finding your way around? Have you ever had to ask for directions in a place such as a convention center, hotel, airport, hospital, office building, or college campus? Have you checked those printed directory maps on the wall only to see that it is already outdated, incomplete or not detailed enough? We've all been in similar situations at some point or another. The feeling of not finding your way around can be daunting; it can be especially stressful in a new place. Even when we ask…

Impact of Color Psychology On Digital Signage

Color plays a significant role in our lives - from affecting our mood, choices, and state of mind. It is also an integral part of digital signage, as color influences customer's decision making and purchasing habits. A study conducted by the Institute for Color Research proves that most consumers make an assessment of the product, location, website, etc. based on color. Thus, using the right colors and combinations can mean a difference between a one-time visitor and a repeat customer. Aside from attracting customer's eyes, color can significantly increase brand recognition. But not just any color will do. Understanding the…