INFORMATION CENTER

Exploring the Many Uses of Digital Signage

Today's consumers expect technology to enhance their lives. This is where digital signage plays a vital role, as it can be used by all companies and organizations - from retail to corporate and campuses to communities. The use of digital signage has rapidly increased over the years. It is now becoming a communication standard for businesses and organizations, replacing static printed signs with visually dynamic and engaging displays. Many are taking advantage of the opportunity to capture attention and communicate effectively with customers, clients, guests, staff, passers-by, patients, and students. Aside from the flexibility of deploying new information within seconds,…

Creating An All-Inclusive Digital Signage Communications Strategy

Every business must make time to plan projects, marketing campaigns or any other events; same goes for your digital signage communications strategy. This communication plan reflects your organization's vision and overall goals while capturing the interest of your viewers at the same time. Creating and delivering content for focused and relevant digital signage communication should not be underestimated. In fact, your viewers demand quality content - which means that your business needs it, and your brand image depends on it too. • Having a carefully planned digital strategy sets your business up for greater success. A good communication strategy does…

What Can Digital Transformation Deliver to your Business

Is your company on board with the digital transformation, but have no idea about it yet? Well, if you have no idea about what digital transformation is all about, you are not alone. Even if this is a hot buzz around the globe, some are still unsure where they fall on the digital proficiency scale. Still, this is a key term that businesses need to focus on, understand, embrace and lead. Why Digital Transformation Matters? Digital transformation is a powerful business driver - it involves re-alignment of technology and business models to effectively engage with digital customers at every touch…

6 Wayfinding Digital Signage Trends for 2016

Digital wayfinding kiosks and signage have been enhancing visitors' experience of years. The trend continues to be on the rise, and we can see why: these devices are being introduced in greater frequency within buildings and campuses, malls and venues, public spaces and residential communities, hotels and resorts, and other facilities. With the purpose of providing an accurate location, intelligent paths, and easy-to-use interface, digital wayfinding is continuously improving to provide a better user experience. Media and tech companies are developing powerful software that uses cutting-edge technology to include features that fit the needs of every market and industry. What…