INFORMATION CENTER

Color plays a significant role in our lives - from affecting our mood, choices, and state of mind. It is also an integral part of digital signage, as color influences customer's decision making and purchasing habits. A study conducted by the Institute for Color Research proves that most consumers make an assessment of the product, location, website, etc. based on color. Thus, using the right colors and combinations can mean a difference between a one-time visitor and a repeat customer. Aside from attracting customer's eyes, color can significantly increase brand recognition. But not just any color will do. Understanding the…

Which comes first - content or design? Designers and content developers deal with this question every day. Whether you are hiring a designer to work on your signage, website, marketing materials, or doing the design yourself, the key to creating an engaging result is understanding how content drives design. Content refers to text copy, imagery, and other media such as audio and video. Design refers to the arrangement of these components in a way which is pleasant or simple to use. Common Design and Content Assumptions We see thousands of examples of content being created and consumed in the digital…

When it comes to choosing between static signage and digital signage, which one captures attention better? No doubt it will always be a digital sign. Yet, having digital signage alone is not enough. Because digital signage competes with several distractions, such as noise and stimulus, your content has to stand out. It is critical that businesses understand the importance of driving engagement,creating awareness and increasing sales via digital signage. More importantly, good media establishes a connection and motivates viewers to interact with the message. If a business fails to do this with their digital signage, the results will likely suffer.…